TINNIES: A UNIQUE PROPAGANDA TRADITION

By Eric Johansson


For dozens of years they have been bountiful and plentiful and yet, oddly enough, they were, for the most part completely overlooked. Yet they are authentic productions of the infamous Third Reich and reflect most strongly its beliefs, dogma and Party ideology.


It was not until the early 1980s that collectors began to appreciate the significance of these unique badges that were so widely produced between the period 1929-45. Prior to the publication of the first books on these insignia by the Fox Hole under the auspices of Ron Manion, most tinnies sold for around $2 each. They were hardly touched at military shows and they languished as unwelcome visitors having no significant retail value.


Now with the advent of at least four volumes from the Fox Hole and a significant book from Germany, the true value of these badges is being appreciated. They have begun to sell for prices ranging from $10 to $200 and are avidly sought after by collectors. It is time to examine, for TRENDLINE readers just what a ‘tinnie’ is and its role in the understanding of the National Socialist State. It should be noted that Manion’s Auction House always has a very fine selection of tinnies in category I-5 and these photos that accompany this article show some of the excellent badges that can be purchased from the auction house.


Tinnies can often be called ‘rally’ or ‘event’ badges. Prior to the rise of the Nazis to power in Germany, these small insignia were produced for Catholic and Lutheran gatherings, assemblies of various hunting societies, marksman competitions and even the centennials of various towns and grounding functions such as the unveiling of monuments. They were often die struck of the cheapest materials and had an applique finish of silver, gold or bronze applied to them. By and large most were straight pin in configuration and were designed to be worn on the lapels of period suits and peasant costume.


The tinnie, as a rally badge, existed back into the latter part of the 19th century; yet, ironically, it would not be until Hitler’s struggle for power in Germany that it would enter into its greatest triumph.


Hitler and his associates knew the value of an event badge: it would fix forever in the participant’s mind the fact that he or she had been there; the badge would mark the individual as a supporter of the National Socialist movement and it would yield valuable monies to Hitler’s coffers.


The tri-fold purpose of the tinnie found acceptance in the Party and soon every event that the Nazis sponsored found its tinnie propaganda advocate. For the National Socialists there was a firm time division line. Activities before the accession to power in 1933 were known as the ‘KAMPFZEIT’ or Battle Time. They were far more significant due to the risk of death by reactionaries or communists or even rival socialist groups. Many of these ‘rallies’ turned into bloody battles in the streets as evidenced by the 1931 Brunswick Rally; others were solidarity gatherings, often in hostile neighborhoods. Those who assembled at the rallies bought a badge as a mark of honor. In effect they were stating, “I was THERE!”. Wearing a pro-Nazi tinnie before 1933 was dangerous as it marked one as a follower of Hitler.


Before he won the support of the German bankers, Hitler had to rely on the sales of these badges as a mainstay for his fledgling movement. The National Socialists were not a wealthy bunch: many of their so-called leaders had plebian jobs as bank clerks, farmers, lower middle class workmen and even as blue collar workers. Few could boast of any fortune. Indeed, after the Great Depression of 1929 there was a saying in Germany, “If you can’t afford a shirt on your back, join the Nazis and get a brown shirt!” A lot of the early Party activity was centered on maintaining the symbols of allegiance. Early tinnies were like early Party uniforms—shabby and cheap but they were desirable to the recipient.


Tinnies are almost all dated and those before 1933 bring very commendable prices as compared to those after Hitler’s assumption of power. There is no one medium of material that can be said to constitute a tinnie’s metallic composition. Indeed tinnies are found made of paper, silk ribbons, pressed cardboard, leather, ceramics and a wide variety of other media including plastic! Others are made of tin or later war metal (so-called ‘Kriegsmetall’), zinc, copper, brass, alloys and even aluminum. Obviously the rarest tinnies are those composed of the most fragile materials—paper, cardboard, ribbon material. They had the least chance of survival.


After 1932, every branch of the Party, including the Allgemeine SS, struck tinnies. They were issued to commemorate any approved Party gathering from whole provinces (Gaue) to the lowest factory trade rally under the DAF. Many of them show combined rallies of SS, SA, HJ, DAF, RAD. These are always interesting as the motifs reflecting on these organizations appear in an official hierarchy of power.


In addition to the various Party organs, the WHW or Winter Help Relief Organization and related Nazi Social Service Organizations issued badges—some ceramic, other paper or metal. There were whole sets reflecting on Aryan Viking era weapons, art work: the WHW liked ceramic costumed peasant folk; the Wehrmacht issued Day of Armed Forces badges in the form of grenades, bombs, tanks, airplanes, etc.


Even the Traffic Police (Verkehrspolizei) issued tinnies reflecting on traffic signs as motifs!


All of these badges were generally issued in sets, particularly so for the Social Service agencies. There would appear advertisements in local papers indicating where collectors could find personnel who would give them a badge or tinnie for a donation. Some kids made it a habit to travel across their cities, trying to obtain a whole set of the badges before they went out of circulation. It would be comparable to American kids trying to collect a full set of TOPPS Baseball or Football cards.


The basic tenet of the Nazi mind set was very simple—indoctrinate the population and Party faithful. Thus there were always rallies where the same speeches would be made by Ideologues who would hammer into the minds of ‘das Volk’ that Hitler was god, Socialism was the best thing in the world and that Germany was destined to rule the world. This accounts for the thousands of rally tinnies that one finds. At no time were you supposed to think: the NSDAP answered all of your questions.


Tinnie production was a cottage industry: it employed thousands of poor people and strengthened the economy. Many times some firms used the exact same design, just changing the city and date where the rally was held. Other ‘favored’ companies such as Deschler & Sohne in Munich (makers of Party badges and the Blood Order) produced tinnies also.


Tinnies were particularly popular with youth groups like the Hitler Jugend. The kids could buy a badge at one of their large Lager assembles (a giant Jamboree as the outlawed Boy Scouts once had!); they’d be sent into nearby towns and cities to sell HJ donation badges. The badges reflected a ‘theme’ – an ancient galley for a North Sea Meeting, the double horse heads of medieval Hannover, etc.


The SA enjoyed a paramilitary motif—sports competitions where grenade tossing, full route marches with packs were performed. Often the SA tinnies, in addition to the stylized ‘SA’ logo would show a single SA man or two throwing stick grenades; others might show an SA man standing with an Army soldier—hinting at the comradely nature of their relation with the army.


The SS produced tinnies but not as many as the SA. Several of the SS tinnies celebrate the birth of Henry the Fowler, a 10th century German king who was the favorite of Reichsfuhrer SS Heinrich Himmler; others are for sports events, emphasizing marksmanship. SS tinnies can bring up to $250 as they are really that rare. Copies have been made but they are cheap and easy to recognize. The SS didn’t penny pinch on its propaganda!


Party tinnies are extremely ornate: many employ the motif of the Party Standarte, the so-called “Deutschland Erwacht” flag. Several of them are ten year commemoratives, honoring the presence of the Party in a Gau or region since the 1925-26 era. Many Party tinnies were made for the great September Party Day Rallies held at Nurnberg from 1929-38. In addition to these solid struck bronze badges there is a whole series of May Day tinnies. Nominally a ‘socialist’ Party, the Nazis honored all of Socialism’s holidays though they were about as ‘socialist’ as a cockroach is communist!


Party martyrs and political events were not overlooked: from the depredations of the French in the Saar until the unification of Saar with Germany there was a whole series of political tinnies struck—many showing Saarish hands pledging allegiance to Hitler: others showed the chain bound hands being freed by a Nazi eagle!


Although Hitler preferred to wear his Iron Cross and Black wound badge for the most part, there are some interesting early photos of him at Party Day rallies wearing a tinnie.


Although in a grey field, there are some early 1935 silvered WHW pin back round badges showing a nice bust of Hitler with the motto “Hitlers Dank” for donations to winter relief. So many have survived, it would be wise to say that they must have been extremely popular. Since they were given for monetary donations, one could say they were tinnies also.


The age of the tinnie rapidly declined after the commencement of the war. There still was a smattering of them being produced but by 1942 with the advent of the last “Police Day Tinnies’ of 1942 and HJ Donation 1942 badges, the tinnie was in decline. Now, in the war they were made of a gray ugly zinc material. The beauty of the pre-war examples was long gone.


I was happy to see, some years ago, that they had made a comeback in post-war Germany, appearing again in the early 50s.


Tinnies are very attractive and the wise collector can amass a very nice selection of them for a very moderate price: they are 100% of the period and reflect most strongly on the bizarre mindset of the political movement that has forever marked the world.